Cold Drink Experience
Cold drinks should feel cold, refreshing, and premium. This section compares the customer experience of drinking from a plastic cup versus an aluminum cup.
Plastic Cups
- Familiar and common
- Functional, but ordinary
- Usually feels lightweight and disposable
- Does not add much to the drink experience
Aluminum Cups
- Cool-to-the-touch feel
- Makes cold drinks feel more refreshing
- Feels more premium in the customer's hand
- Great for water, soda, beer, cocktails, lemonade, and iced coffee
Cup Take
If the drink is cold, the cup should feel like part of the experience.
